The company is self dependent either in innovating or developing new products and this department was established in 2005. The company has many business partnerships with some specialized international institutes, which work along with the department in developing products. This department consists of three sections, which are:

PILOT PLAN: This section provided with the latest state of the art equipments which helps in developing products in its primary development stage.

GRAPHIC DESIGNS: This section develop, design and makes packaging specification, depending on the type of product, depending on the marketing department researches and information.

SENSORY PANEL BOOTH: This lab established and equipped according to an international standards, for making primary internal physical and chemical sensory test for new or redevelop recent product before the secondary market testing. The company has 25 well chosen trained panelists, whom convert experiments in to valuable information to be analyzed by specialized software.